A decade after his tragic death,

we remembered racing legend Dale Earnhardt Sr. during the third lap of Daytona

with a send-up of his first and only victory at Daytona.







Goodby, Silverstein & Partners

Creative Director: Rick Dennis
Writer: Matt Perry
Art Director: Tim Mahoney, Dave Muller
Executive Producer: Jamie McCarthy
Producer: Matt Flaker
Editor: Hank Corwin
Editorial: Lost Planet