Fela Kuti was the father of Afro-pop and a relentless positive inspiration to people worldwide.
To promote the musical inspired by his life and produced by Jay-Z and Will Smith,
we brought Fela's signature "say yeah, yeah!” to life.
Site + Social Hub
African World Fest Swag + Wild Postings
Ticket RElEASE PARTY Flyer + Poster
Ticket Release Party
D-show - Public Service/Political Int. Campaign: Detroit Music Hall
Site + Social + Swag + Out of Home + Guerrilla + Events
Goodby, Silverstein & Partners
Executive Creative Director: Rick Dennis
Creative Director: Matt Perry
Designer: Logan Walters
Art Director: Lisa Marie Norton
Writer: Matt Perry