Fela Kuti was the father of Afro-pop and a relentless positive inspiration to people worldwide.

To promote the musical inspired by his life and produced by Jay-Z and Will Smith,

we brought Fela's signature "say yeah, yeah!” to life.

  ̌

 
 
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Site + Social Hub

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African World Fest Swag + Wild Postings

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Ticket RElEASE PARTY Flyer + Poster

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Ticket Release Party

 
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Awards

D-show - Public Service/Political Int. Campaign: Detroit Music Hall

 

Mediums

Site + Social + Swag + Out of Home + Guerrilla + Events

 

Credits

Goodby, Silverstein & Partners

Executive Creative Director: Rick Dennis
Creative Director: Matt Perry
Designer: Logan Walters
Art Director: Lisa Marie Norton
Writer: Matt Perry