How does one break through the super clutter surrounding the Super Bowl?
A man and his truck and a story well told.
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Honors + ACCOLADES
Cannes Shortlist 2014 for Film Craft
The most effective automotive spot for affinity on the 2014 Super Bowl
YouTube Takeover
Cutting through the ad clutter before the big game, we created a bevy of YouTube homepage takeovers featuring our lovable bovines. Delivering 4+ million views of the spot before it even aired.
The world smiled with us.
Turning Chevy Silverado's serious "man and his truck" campaign on its head, the likable humor and deft storytelling of "Romance" drew accolades from audiences and critics alike.
“It appears Chevrolet is taking on the Budweiser Clydesdales... ...but even they may not be able to match the testosterone level of the 60-second Chevy spot starring a man, a truck and a bull.”
“A great human story. A great simple, simple relatable moment. ...That’s the stuff that works.”
Mediums
Broadcast + OLA + Social
Credits
Leo Burnett
Chief Creative Officer: Steve Chavez
Executive Creative Director: Steve Silver
Senior Art Directors: Stephen Kerry, Dave Ayriss
ACD Copywriters: Matt Perry, Ron Saltmarsh
Executive Producer: Brian Dooley
Production Company: Furlined
Director: Speck & Gordon
VFX/SPX: MPC/LA
Editorial: Spotwelders
Editor: Haines Hall
Sound Mixing: Eleven Sound
Engineer: Jeff Payne
Music Company: Original Music
Sound Design: Elias
Director of Photography: Lasse Frank
