How do you re-introduce a street racing legend LIKE THE DODGE CHARGER?
YOU TICKET AUTO SHOW AUDIENCES JUST FOR THINKING ABOUT IT.
The full Estrada.
Authentic CHiPs officers, dressed in actual uniforms from the 80s TV show, "pulled over" unsuspecting visitors at the Charger auto show display.
You've been served.
Our officers issued personalized citations that directed the "busted" Dodge fans to seek more information and appeal their violation at dodge.com/busted. Hand-raiser data was then shared with Dodge dealers.
The Citation, FRONT
The Citation, Back
THe activation was so successful that it was extended TO Dodge SHOWS & events across the country.
Executive Creative Director: Bill Morden
Creative Director: Rick Dennis, Sam Sefton
Art Director: Amy Gomolski
Writer: Matt Perry