A mere week before Super Bowl 50

GMC found itself in the unique position of being the “official vehicle” of both championship teams.

With no time and no budget,

but plenty of exclusive team access,

we gave the fans what they wanted most…





We connected football fans directly to the teams in the best way GMC knew how... with our vehicles. Fans submitted their most burning questions on Facebook. And the player's responded through the magic of GMC's onboard 4G Wi-Fi.


Bonus points.


Despite having only an hour and a half with each team, we also managed to shoot four spontaneous mini-documentaries with each player. These were distributed via GMC's social channels in the hours before game kickoff.



D-show - The Craft - Editing - Commercial






Leo Burnett Detroit

Chief Creative Officer: Steve Chavez
Associate Creative Directors: Matt Perry, Stephen Kerry
Executive Producer: Brian Dooley
Senior Producer: Adam Simmons
GMC Account Manager: Amy Drill
GMC Content Manager: Francheska Gjeloshaj
Production Company: The Work
Director: Christopher Gruse
VFX/SPX: Method
Editorial: Beast Editorial, Detroit
Editor: Erich Wiemer
Sound Mixing: Ron Rose Milagro
Sound Design: Ron Rose Milagro
Color: Company 3 Detroit